history & heritage
In 1965 in rural England, a former test pilot and aviation engineer famous for his work on the Spitfire aircraft, Owen Finlay Maclaren used his knowledge of lightweight load-bearing airplane structures to create a new type of folding stroller inspired by visits from his daughter and her baby wheeling around a bulky pram of the time. Maclaren recognized the need for a pram that could fold compactly and was lightweight and convenient for travel for a new generation of active families.
A revolution in portability
When introduced more than fifty years ago, the Maclaren B-01 Baby Buggy changed the way the world travelled with children – effortlessly folding with just one hand to the size of an umbrella and weighing only three kilograms. A design so revolutionary and timeless it has been recognised as a design icon and is treasured in the permanent collection of the Museum of Modern Art in New York (MoMa) and the Design Museum in London, as well as in book references in Phaidon Design Classic of Design, and Century Makers as “one of the hundred most clever inventions that have changed our lives over the past century”.
Design Icon
Over the years, Maclaren has come to represent the very pinnacle of celebrated British Design in baby transport. Our award winning lightweight construction and enduring quality have been combined with world-class designers and luxury brands to create our celebrated Objects of Design editions – including partnerships with Burberry, Lacoste, Shanghai Tang, Philippe Starck, Juicy Couture, Jill Stuart, Lulu Guinness, Orla Kiely, Kate Spade, Mina Pernohen and BMW, to name a few.
A revolution in portability
Maclaren caters to the sophisticated and knowledgeable parent, discerning in style and conscious of the need for quality and safety. Indeed, our brand tagline is “What a mother wants, What a baby needs”. Our brand and logo have become iconic and contribute to our leading brand position.
Maclaren today
Maclaren’s brand has met expectations of parents for generations. We stand behind our products and our services worldwide and for a lifetime. Our successful growth and global recognition are based on the confidence of our customers. We have become the pre-eminent global luxury brand, with a global perspective, a global customer base and a global reach – all from the idea of one man with proud origins as a manufacturer in England.
"What a parent wants, whAT a baby needs"
.png)